Amazon's answer to Google's Android Market and Apple's iTunes App Store combines a novel pricing model and the ability to try apps before buying them with the online retailer's massive customer base and low-friction payment system.
The company's promise to "market your apps using proven e-commerce and marketing features like search and search refinement, browse, and app recommendations" is likely to appeal to developers looking for promotional opportunities that aren't reliant on the store operator favoritism.
Paul Ryder, VP of electronics for Amazon.com, believes Appstore for Android can help solve the issue of app discoverability -- the challenge app makers face in attempting to make people aware that their app exists amid hundreds of thousands of other apps.
"Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them," Ryder said in a statement. "We've spent years developing innovative features that help customers discover relevant products."
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