Friday, April 15, 2011

Steve Jobs Participates In Revealing Life Story




Apple CEO Steve Jobs will participate in a book about his extraordinary life, marking the first time the man behind the iPod, iPhone and iPad has opened up and put his imprimatur on his life story.
The first official biography of the 56 year-old innovator is titled "iSteve: The Book of Jobs," and has been reportedly in the works since 2009, when author Walter Issacson began interviewing Jobs, his family, his colleagues at Apple and his competitors. It is due to be released in early 2012.
"This is the perfect match of subject and author, and it is certain to be a landmark book about one of the world's greatest innovators," said publisher Simon & Schuster's Jonathan Karp. "Walter Issacson is telling a unique story of revolutionary genius."
Never before has a chief executive been so closely associate with the phenomenal success of a company. In fact, Jobs' leadership is so highly regarded that his recent health problems put investors on edge and led to call for a succession plan should he have to leave the company. It's this public image, along with the high public profile fueled through Apple's famously theatrical product launches, that will likely stoke interest in the book.

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